What Cheer serves
Since 2018, when Cheer introduced organic fresh milk from the USA, our commitment to supplying the best for breakfast has never wavered! We now offer skimmed cheese from the farms of the Italian Alps, fresh milk and natural oats for our granola breakfast sourced from Australian farms, fresh juice from Thailand, almond milk from the United States, and much more.

Variety of natural flavors
Cheer diverse range of products provides a plethora of healthy breakfast choices. We carefully select natural ingredients and offer a variety of flavours to cater to all tastes.

Convenient packaging
With convenient packaging of Cheer products, you can easily enjoy a nutritious breakfast despite your busy schedule, keeping both you and your family energised throughout the day.

Fits all age groups
No matter your age or lifestyle, embrace a healthy lifestyle that keeps you and your family energised! Choose from a highly nutritious breakfast menu that supports vitality for everyday!
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Cheer Product Story
In 2024, Cheer is taking on a new flavor experience, elevating the "crunch" of breakfast with two no-added-sugar nutritious cereal options—Fruit & Nut flavor and Black Sesame flavor, providing more variety for breakfast choices. In addition to being sugar-free, the high-quality oats come from Australia and are mixed with ingredients like almond slices and dried fruits to enhance texture and flavor.
Yogurt is a popular breakfast choice for many, and Cheer understands the importance of yogurt in our diets. They have introduced a range of different flavored yogurts to Hong Kong. All Cheer yogurts are produced in Italy, and they are not only 0% fat but also come in five flavors—plain, vanilla, blueberry, strawberry, and peach. They are smooth, creamy, and rich in taste, making them a delightful treat.
To allow everyone to enjoy delicious and healthy fresh milk for breakfast, Cheer has introduced 100% organic fresh milk. The milk is sourced from farms in California, USA, and has received USDA organic certification. The cows are fed non-GMO food, and no growth hormones are added.
As the first product under Cheer's new image and packaging, Cheer Granola is specially designed in individual small packets for the convenience of the busy urban dwellers. Each packet is convenient to carry to any occasion and helps reduce issues related to taste, texture, and hygiene caused by humid weather.
Since collaborating with Cheer, Kathy has become even more focused on her family's health after becoming a "Star Mom." This year, she and her family have joined as Cheer Breakfast Ambassadors, demonstrating how Cheer plays the role of a healthy "morning buddy" in the fast-paced lives in Hong Kong, combining convenience, deliciousness, and health.
Cheer cares about breakfast and understands that from food to breakfast information, these are essential needs for city dwellers. Therefore, Cheer has established the "Cheer Breakfast Club" to reward new members, who also value breakfast, with various offers and healthy information.